Personalized, Trusted Networks vs. Traditional SEM

Just making note of this post by T. L. Pakii Pierce, because I think what he is writing about is important. We’re going to be hearing more of the term “social web” in 2006, I think. I think that the search engines and SEOs are already battling on the social software front, though neither Pierce nor the article he cites really touch on that aspect of it. SEOs are just starting to realize how to exploit certain popular social websites, and the search engines are several steps behind, as they have been since Google lost its edge.