Google, no longer pure?

This could be big. By now everyone has heard of the Google-AOL deal, right? Well, did you hear what Google gave up to AOL to make the deal happen? According to the New York Times, they gave up their soul. To quote the New York Times article, “Google, which prides itself on the purity of its search results, agreed to give favored placement to content from AOL throughout its site, something it has never done before.” What could be more sacred to Google than the purity of the search results?