It’s really not all about the tools

I saw this mentioned on Andy Wibbels’s blog. Success with Adsense, it seems (if you believe what you’re reading there), is all about the tools you use. “The tools they use are their secret weapons” might very well be true for an SEO practicing the dark arts, but I don’t believe it is the sound basis for long-term business strategy. Secret weapon tools makes it sound like it’s all about trickery. I think it’s all about traffic. Sure, you can trick the search engines using the latest tools, into sending you a lot of traffic and you might earn a pretty good paycheck this month from Adsense but I don’t believe it’s sustainable.