It’s already old news
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Sure there are 10,000 copycats already, as Seth Godin points out. I’d say, it’s more about originality than about rules though. Originality is independent of rules. You can be original without making a new rule or you can be original and create a whole new way of doing business. The Million Dollar Homepage, or whatever the heck it was called, was obviously a flash-in-the-pan. How could it not be? It creates no value to the customer. But Seth is right, there are bottom dwellers out there that will copy any idea. Just look at Ebay. Pretty much any category, but take a look at the websites for sale category some day when you’re feeling very bored. Not only will you now see legions of coppies of the Million Dollar Homepage, you’ll see copies of copies of some of the stupidest ideas I’ve ever seen. The easier it is to copy, the more of them you’ll see.
Peter Davis is a web developer, investor, author, entrepreneur, and most importantly a father. 
You mean my “Two Million Dollar Homepage” isn’t gonna fly?
Back to the drawing board!
I bought the big target in the centre of the MDHP for our Corporate Gifts company, the daily response has been absolutely phenomenal (up to 5000 unique visitors / day). We’re just glad that we got in there early and took the chance with spending quite a lot of money on it. With regards to copycat sites – I’m looking for something with even 10% of the initiative, to no avail.
Hi Daniel, interesting to hear that. If I expected even 5000 uniques period I’d have bought an ad. I had to look closely to locate your ad in there, amazing that amongst all that you get such traffic. Are you able to track how well it converts for you?