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Is unique content really better than duplicate? or Why is Matt Cutts so chummy with search engine spammers?

February 7, 2006 · Print This Article

I’ve always believed that the best way to make a successful website is to have solid unique content. First, we need to make some assumptions. Unique content can be useful, or useless. Duplicate content can be useful or useless. So, I could spend an hour writing up an article that would be of no use to anyone, while I could go to an article site and spend an hour hunting down useful articles. But, the big monkey wrench in this equation is that if you write uniqe content that is useful, people are going to steal it from you and publish it under their own name on their own websites. Google will reward them for doing it. So, what’s the better business plan then? Spending tons of your time to create great content, and having search engine spammers take it and publish it as their own? Or, be a search engine spammer and take whatever content you want? From what I’ve seen, Google gives bigger checks to search engine spammers than it does to people who create genuine unique content. Oh, I know, my perception of it is skewed, but really why is Matt Cutts so chummy with the search engine spammers?

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Comments

4 Responses to “Is unique content really better than duplicate? or Why is Matt Cutts so chummy with search engine spammers?”

  1. Mike on February 9th, 2006 10:05 pm

    It’s a total cat and mouse game. Matt knows the flaws, he talks idealism and not current reality. The best thing to do IMO is brand yourself any chance you can get. That’s the one area spammers are missing out on. Yes, they will steal content and your rankings, but in the long run whatever you yourself create, is building the castle that no copycat will be able to storm. Just my 2 cents.

  2. Ben Wilks on June 22nd, 2006 5:50 pm

    Matt is doing his best to keep the Algo flaws from being exposed to the masses, and the saddest part is it’s working.

    People are so clueless about SEO that they are buying the wash. Google is actually very easy to manipulate and if more people actually built links to their newly acquired ‘aged’ domains they would be very suprised.

    Also Matt is so chummy with the Search Engine Spammers because they know more about Google’s algo flaws and are always inventing new ways to expoit it. It’s what we do for a living.

  3. Matt Cutts on June 22nd, 2006 9:42 pm

    I don’t think I get that chummy..

  4. Al Toman on June 12th, 2008 5:21 am

    Thank you Mr. Ben Wilks for your honesty about SEO purveyors. It is refreshing to hear.

    Kind regards,
    Al Toman
    atoman@ec.rr.com

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