Matt Cutts Video Transcription – Session 11: Reinclusion requests

Hey! This is Matt and Emmy( Matt appears with a cute cat on his shoulder) coming to you on Thursday after hockey at the GooglePlex.
Lets talk about, I don’t know, reinclusion requests.
So, I did a blog post about reinclusion requests a while ago. The procedure has changed a little bit though. So, imagine if you spammed or someone that you hired as a web master has spammed and now you are no longer in Google. What do you do now. So the best thing that I recommend, is to register in sitemaps, or webmaster console or webmaster central whatever you want to call. And, its basically the place where you can get all kinds of information. Sometimes, you can even find out if you have penalties on your site. We can’t show all your penalties that we have because, that would clue malicious spammers as well. But, if there are real legit sites, that have valid content, we want them to able to be found. So we can show penalties for some sites.

So, if you do have a penalty or if you suspect that you might have a penalty, go ahead and register at sitemaps and then fill out a reinclusion request. I thinks it is like at the bottom left or something like that. And, the more information you can give, the better. So, for example, if you are using an SEO or somebody that your webhost got hacked or whatever, give us as much specifics as you can. You also want to try to give some sort of timeline, here is what was going on, here is the mistake we had made. The most important thing is, Google needs to know that it’s not going to happen again.So,  some ways of letting us know or convincing us that, what ever you think the problem was, usually you might have a pretty clear idea, something like a hidden text, doorway pages, sneaky re-direct using Javascript, anything like that. We need to know that those pages, those violations of our quality guidelines are not going to comeback. So that’s the procedure that I would go with. Try to include as much detail as possible about how it might have happened and what you are going do to make sure that it does not happen again. And then, that goes into a queue which we check and we try to find out, OK,  has the hidden text been removed, stuff like that. So, reinclusion requests definitely get looked at by people and that’s the procedure I would recommend to use.