The never-ending nofollow debate

Filed Under web marketing · Tagged:  

We seem to be going over, and over, and over, again the debate about nofollow. I thought it would be worthwhile to include here a couple of comments that I made on other blogs.

This is what I posted in response to Loren’s post that sparked off this round of the debate.

Great linkbait Loren! I agree with much of what you’re saying. While comment spam was the original problem that nofollow was supposed to solve, I think that the greater concept is still applicable. Yes, it’s a bandaid that’s imposed by the search engines to make their jobs easier. But, I do see the usefulness of it. If you (or any webmaster) do not have good editorial control over what links are placed on your website, nofollow is a good tool to let the search engines know that you cannot vouch for the quality of the links. If you, or Wikipedia, can take the time to give editorial review to all links posted, then of course the nofollow is irrelevant. I think a lot of people have perverted the meaning of it, though. But, that shouldn’t surprise anyone.
I posted the following on Scobleizer;

I think a lot of people are missing the main point of the nofollow tag. Naturally SEOs will be opposed to it, because they get no juice when they put their links in the comments on your blog. But, preventing people from manipulating search rankings by posting irrelevant links all over the place is the whole reason nofollow was created. It doesn’t matter if it’s link spamming on Wikipedia, or comment spam on Scobleizer. If Loren, you, or Wikipedia feel that they have control over the quality of the links being posted, then of course there is no need for the nofollow. When you remove the nofollow, you’re telling the search engines that you’re vouching for the quality of the links being posted on your website.

And this on Marketing Pilgrim in response to his speculation whether it will increase comment spam or the quality of comments.

I wouldn’t think it would increase the spam comments so much as lowering the general quality. You’d probably see more people posting a short, useless comment like “I agree” or “good post”. I see it a lot in the forums, where people post crap posts just to get their signature into the thread. Not that it doesn’t happen in blogs, but I’d think it would tend to increase when people think they might be getting some juice from the links…..if anyone is going to be removing the nofollow from comments, they’re in effect saying that they’re going to be taking each comment on a case by case basis to ensure that the site being linked to is of quality. IMO, that’s the purpose of the nofollow, if it’s a link that hasn’t passed editorial control. If the blog’s owner is going to check and vouch for each of them, then yea the nofollow doesn’t need to be used.

Also, reference to this post at the “Official Google Blog” from a couple years back.

Comments

4 Responses to “The never-ending nofollow debate”

  1. Questioning NoFollow » Webomatica on February 15th, 2007 1:57 am

    [...] Note: Peter Davis has a good post summarizing my thinking in a different way: by removing “nofollow” it’s a statement that I vouch for the quality of the links on this blog. I feel comfortable with that because I definitely look at all the comments and remove the spammy ones that get through Akismet. I don’t have that so many comments that it’s impractical for me to be an editor in that regard – one thankful aspect of having low traffic!  [...]

  2. Natron on February 15th, 2007 12:00 pm

    I find myself using nofollow on links within my websites to control PR flow within the sites, and to external sites. Links which have value, but I still do not want PR sent to: login pages and other pages which do not need indexing.

    There has been a lot of chatter on this topic lately. Anyone have the feeling this is a push in the community to get people to stop using the nofollow for the simple fact that webmasters want the full value of the linkback? Maybe some conspiracy theorists will chime in on the topic…

  3. cctech on February 15th, 2007 11:03 pm

    Since Akismet does such a great job of catching spam comments, I have toyed with the idea of doing away with the nofollow tag on our blog. If a reader takes the time to comment, I think I should give them some link love. Their comments are really benefiting the blog by making it a thriving community.

  4. Peter T Davis on February 16th, 2007 10:47 am

    Thanks for the comments. It’s interesting how people in the SEO industry have such a unique view of this debate. I doubt people not involved in SEO would think of removing the nofollow as a way of rewarding people who comment on their blog for example. Not that I see anything wrong with it, mind you, just as an example of how different the SEO mindset is to mainstream webmasters.

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!