Matt Cutts says Link Buying Still Works

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In an interview with Stephan Spencer, Matt Cutts, the Google Spaminator admits that aggressive link buying is “more likely to help” than harm a website. Look for the quote a bit over half-way down the interview.

This may be just stating the obvious, because anyone who is still buying links will be able to produce the evidence for themselves and not need affirmation from Matt Cutts, but I think it’s an interesting point to make after such a turbulent few months in the SEO industry.

Personally, I think if you’re in a competitive industry, you have to buy links. If you don’t, you won’t compete. That goes double so for newer websites, and websites without massive marketing budgets.

Knowing where to buy your links is now the real test.

December 18, 2007 by admin

Comments

2 Responses to “Matt Cutts says Link Buying Still Works”

Al Toman on June 12th, 2008 5:16 am

Mr. Davis,

“Knowing where to buy your links is now the real test.”
That’s the meat of your post and your post terminates. Is there a “for sale” version that specifies exactly where/how to buy these links? If so, how much?

Kind regards,
Al Toman
atoman@ec.rr.com
Peter on June 12th, 2008 9:42 am

Hi Al,
I’m not the type to do some sort of ebook for link buying. I do, on the other hand, regularly consult with clients about link acquisition. For paid links, I’d suggest starting with places like the Yahoo Directory, Best of the Web, and other high profile directories. Beyond that, it’s really difficult to make a one-size-fits-all strategy without becoming excessively spammy, and I’d say it’s always best to operate in a manner which wouldn’t put yourself or your clients at odds with Mr. Cutts.