PageRank: Like Sugar to a Cake
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Every now and then I come up with a gem. Someone at Sitepoint was asking what’s the importance of PageRank. PageRank is important. It’s like sugar in a cake, without sugar you don’t make a very tasty cake. But, sugar by itself isn’t much of a cake either. PageRank is one of the ‘ingredients’ in Google’s search algorithm.
Peter Davis is a web developer, investor, author, entrepreneur, and most importantly a father. 
Google’s algorithm contains about 100 different variables. PageRank is one of those components. It is thought that PR is not as important in the algorithm as it once was. That claim is perhaps refuted, however, in highly competitive (1 million search returns +) categories, where higher PR pages usually are listed higher in the returns.