PageRank

What a difference a letter makes. I’ve been doing some experimenting with website marketing, and thought I’d share some results. My objective with this experiement was to find out how adding a bunch of back-links to an existing website would effect its search engine placements.
I took my Coin Books website, which is circa 1999 in style, design, and content, and got some links from other websites. I had the sites linking to me use the anchor text “coin books” as that’s the title of my website and the keyword I’d like to have people search for when they find my site.
If you go to Google to search for “coin books” now, you’ll see my site listed second now! It hadn’t even shown up in the top hundred before adding a substantial amount of back links. Incidentally, the PageRank of the site rose from a three to a five during this experiment.
That’s great news, right? Well, maybe, but not as great as it could be. You see, according to the Overture term suggestion tool, people are more likely to search for “coin book” than they are to search for “coin books”. What’s the difference? It’s the same thing, right? Well, not according to Google. Now, go to Google and search for “coin book”. Now where’s my site? I don’t know. I searched through twenty pages of the results, and didn’t find it.
My next experiment with this is how to get it to show up on the first page of search results for both “coin books” and “coin book”.